Clarity
Clarity
Clarity
is Currency.
is Currency.
is Currency.
Execution is Gold.
Execution is Gold.
Helping creators and mid-sized businesses use enterprise-level clarity to compound growth in the age of intelligent systems.
Helping creators and mid-sized businesses use enterprise-level clarity to compound growth in the age of intelligent systems.
Helping creators and mid-sized businesses use enterprise-level clarity to compound growth in the age of intelligent systems.
TRUSTED BY GROWTH-STAGE LEADERS & ENTERPRISE TEAMS WORLDWIDE
CAPABILITIES
CAPABILITIES
CAPABILITIES
How
We Engage
Engagement without noise. Execution without friction.
SHADOW OPERATIONS
Execution without friction.
Behind-the-scenes execution for leaders who want results, not operational drag. I design, build, and launch systems quietly — while you stay focused on visibility and growth.
Best for: situations where execution matters more than credit.
→ Clarity becomes gold.
AI CONSULTANCY
Pragmatic intelligence. Applied with purpose.
Strategic guidance for navigating AI decisions without hype or disruption. I help determine where AI creates real leverage — and where it doesn’t — so performance improves.
Best for: organizations seeking clarity before commitment.
→ Clarity becomes intelligent systems.
FRACTIONAL LEADERSHIP
Clarity at the top. Momentum throughout.
Senior-level leadership without the overhead of a full-time hire. I embed as a strategic partner to sharpen decisions, align teams, and turn strategy into motion.
Best for: leaders who need direction, confidence, and follow-through
→ Clarity becomes leadership leverage.
AUDIENCE
AUDIENCE
AUDIENCE
AUDIENCE
Who
We're built for
For creators and leaders ready to scale with intention, not chaos.
Creators with Momentum
SMEs Building Real Businesses
You've moved beyond content for content's sake. You're building products, a following, or expanded services - and need clarity and support that scale without killing creativity.
You're not chasing algorithms. You're building leverage.
Growth-Stage Companies
High-Performing Teams Navigating Scale
Growth Teams Navigating Scale: You've outgrown scrappy processes but aren't ready for enterprise bloat. You need structure, prioritization. and execution that fits how you actually operate.
Momentum, without the mess.
Creators with Momentum
SMEs Building Real Businesses
You've moved beyond content for content's sake. You're building products, a following, or expanded services - and need clarity and support that scale without killing creativity.
You're not chasing algorithms. You're building leverage.
Growth-Stage Companies
High-Performing Teams Navigating Scale
Growth Teams Navigating Scale: You've outgrown scrappy processes but aren't ready for enterprise bloat. You need structure, prioritization. and execution that fits how you actually operate.
Momentum, without the mess.
Creators with Momentum
SMEs Building Real Businesses
You've moved beyond content for content's sake. You're building products, a following, or expanded services - and need clarity and support that scale without killing creativity.
You're not chasing algorithms. You're building leverage.
Growth-Stage Companies
High-Performing Teams Navigating Scale
Growth Teams Navigating Scale: You've outgrown scrappy processes but aren't ready for enterprise bloat. You need structure, prioritization. and execution that fits how you actually operate.
Momentum, without the mess.
Creators with Momentum
SMEs Building Real Businesses
You've moved beyond content for content's sake. You're building products, a following, or expanded services - and need clarity and support that scale without killing creativity.
You're not chasing algorithms. You're building leverage.
Growth-Stage Companies
High-Performing Teams Navigating Scale
Growth Teams Navigating Scale: You've outgrown scrappy processes but aren't ready for enterprise bloat. You need structure, prioritization. and execution that fits how you actually operate.
Momentum, without the mess.
Creators with Momentum
SMEs Building Real Businesses
You've moved beyond content for content's sake. You're building products, a following, or expanded services - and need clarity and support that scale without killing creativity.
You're not chasing algorithms. You're building leverage.
Growth-Stage Companies
High-Performing Teams Navigating Scale
Growth Teams Navigating Scale: You've outgrown scrappy processes but aren't ready for enterprise bloat. You need structure, prioritization. and execution that fits how you actually operate.
Momentum, without the mess.
Marketing & Revenue Leaders
Growth-oriented Professionals Needing More Velocity
You’re accountable for outcomes, not activity. You need clarity across strategy, systems, and execution — and a partner who understands the pressure of the seat you’re in.
Signal over noise.
Leaders in Transition
Leaders Stepping into What's Next
A new role, a new mandate, or a new chapter. You need clear thinking, fast alignment, and confidence in the decisions shaping what comes next.
Decisions get lighter. Direction gets clearer.
Marketing & Revenue Leaders
Growth-oriented Professionals Needing More Velocity
You’re accountable for outcomes, not activity. You need clarity across strategy, systems, and execution — and a partner who understands the pressure of the seat you’re in.
Signal over noise.
Leaders in Transition
Leaders Stepping into What's Next
A new role, a new mandate, or a new chapter. You need clear thinking, fast alignment, and confidence in the decisions shaping what comes next.
Decisions get lighter. Direction gets clearer.
Marketing & Revenue Leaders
Growth-oriented Professionals Needing More Velocity
You’re accountable for outcomes, not activity. You need clarity across strategy, systems, and execution — and a partner who understands the pressure of the seat you’re in.
Signal over noise.
Leaders in Transition
Leaders Stepping into What's Next
A new role, a new mandate, or a new chapter. You need clear thinking, fast alignment, and confidence in the decisions shaping what comes next.
Decisions get lighter. Direction gets clearer.
Marketing & Revenue Leaders
Growth-oriented Professionals Needing More Velocity
You’re accountable for outcomes, not activity. You need clarity across strategy, systems, and execution — and a partner who understands the pressure of the seat you’re in.
Signal over noise.
Leaders in Transition
Leaders Stepping into What's Next
A new role, a new mandate, or a new chapter. You need clear thinking, fast alignment, and confidence in the decisions shaping what comes next.
Decisions get lighter. Direction gets clearer.
Marketing & Revenue Leaders
Growth-oriented Professionals Needing More Velocity
You’re accountable for outcomes, not activity. You need clarity across strategy, systems, and execution — and a partner who understands the pressure of the seat you’re in.
Signal over noise.
Leaders in Transition
Leaders Stepping into What's Next
A new role, a new mandate, or a new chapter. You need clear thinking, fast alignment, and confidence in the decisions shaping what comes next.
Decisions get lighter. Direction gets clearer.
PRINCIPLES
PRINCIPLES
PRINCIPLES
PRINCIPLES
PRINCIPLES
What makes us better
Clarity-first thinking that turns overwhelm into momentum.
Designed for Scale
Accelerated Growth
Accelerated Growth
Profits Accelerating Too
Profits Accelerating Too
Human-Guided AI & Systems
Adaptive by Design
Lucy
Felipe
Metrics with Meaning
APPROACH
APPROACH
APPROACH
APPROACH
APPROACH
Our process
How we move from insight to execution - without chaos.
PHASE 1
Clarity First
We start by aligning on what actually matters - priorities, constraints, and desired outcomes - so effort is focused and decisions are clear.
PHASE 1
Clarity First
We start by aligning on what actually matters - priorities, constraints, and desired outcomes - so effort is focused and decisions are clear.
PHASE 1
Clarity First
We start by aligning on what actually matters - priorities, constraints, and desired outcomes - so effort is focused and decisions are clear.
PHASE 1
Clarity First
We start by aligning on what actually matters - priorities, constraints, and desired outcomes - so effort is focused and decisions are clear.
PHASE 1
Clarity First
We start by aligning on what actually matters - priorities, constraints, and desired outcomes - so effort is focused and decisions are clear.
PHASE 2
System Design
We design the structures that support good decisions and consistent execution — across people, processes, and intelligent systems.
PHASE 2
System Design
We design the structures that support good decisions and consistent execution — across people, processes, and intelligent systems.
PHASE 2
System Design
We design the structures that support good decisions and consistent execution — across people, processes, and intelligent systems.
PHASE 2
System Design
We design the structures that support good decisions and consistent execution — across people, processes, and intelligent systems.
PHASE 2
System Design
We design the structures that support good decisions and consistent execution — across people, processes, and intelligent systems.
PHASE 3
Aligned Execution
With clarity and structure in place, execution becomes simpler. Teams move faster, stay aligned, and momentum builds naturally.
PHASE 3
Aligned Execution
With clarity and structure in place, execution becomes simpler. Teams move faster, stay aligned, and momentum builds naturally.
PHASE 3
Aligned Execution
With clarity and structure in place, execution becomes simpler. Teams move faster, stay aligned, and momentum builds naturally.
PHASE 3
Aligned Execution
With clarity and structure in place, execution becomes simpler. Teams move faster, stay aligned, and momentum builds naturally.
PHASE 3
Aligned Execution
With clarity and structure in place, execution becomes simpler. Teams move faster, stay aligned, and momentum builds naturally.
PHASE 4
Signal & Iteration
We monitor what matters, interpret the signal, and refine as needed — ensuring progress compounds instead of stalls.
PHASE 4
Signal & Iteration
We monitor what matters, interpret the signal, and refine as needed — ensuring progress compounds instead of stalls.
PHASE 4
Signal & Iteration
We monitor what matters, interpret the signal, and refine as needed — ensuring progress compounds instead of stalls.
PHASE 4
Signal & Iteration
We monitor what matters, interpret the signal, and refine as needed — ensuring progress compounds instead of stalls.
PHASE 4
Signal & Iteration
We monitor what matters, interpret the signal, and refine as needed — ensuring progress compounds instead of stalls.
Our approach is grounded in real-world experience — and designed to work in practice, not just in theory.
strengths
strengths
strengths
strengths
strengths
Why work with us
Experts Who’ve Been There
We’re not theorists or tool-first consultants. We’ve built, scaled, and led inside real organizations — navigating growth, regulation, and complexity from the inside out.
Judgment Over Jargon
We help leaders make fewer, better decisions. Clarity comes first — before tools, tactics, or execution — so effort compounds instead of scattering.
Fast, Frictionless Execution
Once priorities are clear, we move decisively. Our work removes friction, aligns teams, and turns strategy into motion — without unnecessary overhead.
Transparency by Design
You’ll always know what’s happening, what’s working, and why. We communicate in plain language — not dashboards for show.
IMPACT
IMPACT
IMPACT
IMPACT
IMPACT
The result
Selected outcomes from real-world engagements
Jim D, Former Baxter Executive
"Juli is an independent thinker with an "outside the box" mentality." This approach resulted in many improvements with significant impact to our division.
Irene H, Big Four Professional Services Leader
"Creative strategic planning coupled with strong execution...Juli embraces new ideas and is not intimidated by complexity."
David W, $1B+ Enterprise Executive
"Juli s adept at understanding and anticipating clients needs and delivers client-focused, creative solutions."
Greg F, Fortune 100 Marketer
"Our teams were tasked with accomplishing a very large initiative in a short timeframe and much of our success was attributed to Juli’s vision and tremendous leadership."
Jim D, Former Baxter Executive
"Juli is an independent thinker with an "outside the box" mentality." This approach resulted in many improvements with significant impact to our division.
Irene H, Big Four Professional Services Leader
"Creative strategic planning coupled with strong execution...Juli embraces new ideas and is not intimidated by complexity."
David W, $1B+ Enterprise Executive
"Juli s adept at understanding and anticipating clients needs and delivers client-focused, creative solutions."
Greg F, Fortune 100 Marketer
"Our teams were tasked with accomplishing a very large initiative in a short timeframe and much of our success was attributed to Juli’s vision and tremendous leadership."
Jim D, Former Baxter Executive
"Juli is an independent thinker with an "outside the box" mentality." This approach resulted in many improvements with significant impact to our division.
Irene H, Big Four Professional Services Leader
"Creative strategic planning coupled with strong execution...Juli embraces new ideas and is not intimidated by complexity."
David W, $1B+ Enterprise Executive
"Juli s adept at understanding and anticipating clients needs and delivers client-focused, creative solutions."
Greg F, Fortune 100 Marketer
"Our teams were tasked with accomplishing a very large initiative in a short timeframe and much of our success was attributed to Juli’s vision and tremendous leadership."
Jim D, Former Baxter Executive
"Juli is an independent thinker with an "outside the box" mentality." This approach resulted in many improvements with significant impact to our division.
Irene H, Big Four Professional Services Leader
"Creative strategic planning coupled with strong execution...Juli embraces new ideas and is not intimidated by complexity."
David W, $1B+ Enterprise Executive
"Juli s adept at understanding and anticipating clients needs and delivers client-focused, creative solutions."
Greg F, Fortune 100 Marketer
"Our teams were tasked with accomplishing a very large initiative in a short timeframe and much of our success was attributed to Juli’s vision and tremendous leadership."
200%
EBITDA i ncrease - after ecommerce & GTM transformation
200%
EBITDA i ncrease - after ecommerce & GTM transformation
200%
EBITDA i ncrease - after ecommerce & GTM transformation
200%
EBITDA i ncrease - after ecommerce & GTM transformation
200%
EBITDA i ncrease - after ecommerce & GTM transformation
4X
Increase in pipeline activity and 50% license growth in enterprise SaaS
4X
Increase in pipeline activity and 50% license growth in enterprise SaaS
4X
Increase in pipeline activity and 50% license growth in enterprise SaaS
4X
Increase in pipeline activity and 50% license growth in enterprise SaaS
4X
Increase in pipeline activity and 50% license growth in enterprise SaaS
15%
Year-over-year growth across a $70M healthcare portfolio
15%
Year-over-year growth across a $70M healthcare portfolio
15%
Year-over-year growth across a $70M healthcare portfolio
15%
Year-over-year growth across a $70M healthcare portfolio
15%
Year-over-year growth across a $70M healthcare portfolio
95%
Client retention across complex, multi-brand organizations
95%
Client retention across complex, multi-brand organizations
95%
Client retention across complex, multi-brand organizations
95%
Client retention across complex, multi-brand organizations
95%
Client retention across complex, multi-brand organizations
Jim D, Former Baxter Executive
"Juli is an independent thinker with an "outside the box" mentality." This approach resulted in many improvements with significant impact to our division.
Irene H, Big Four Professional Services Leader
"Creative strategic planning coupled with strong execution...Juli embraces new ideas and is not intimidated by complexity."
David W, $1B+ Enterprise Executive
"Juli s adept at understanding and anticipating clients needs and delivers client-focused, creative solutions."
Greg F, Fortune 100 Marketer
"Our teams were tasked with accomplishing a very large initiative in a short timeframe and much of our success was attributed to Juli’s vision and tremendous leadership."
Jim D, Former Baxter Executive
"Juli is an independent thinker with an "outside the box" mentality." This approach resulted in many improvements with significant impact to our division.
Irene H, Big Four Professional Services Leader
"Creative strategic planning coupled with strong execution...Juli embraces new ideas and is not intimidated by complexity."
David W, $1B+ Enterprise Executive
"Juli s adept at understanding and anticipating clients needs and delivers client-focused, creative solutions."
Greg F, Fortune 100 Marketer
"Our teams were tasked with accomplishing a very large initiative in a short timeframe and much of our success was attributed to Juli’s vision and tremendous leadership."